A business must always be moving forward and marketing is key to
any business growth and even just for survival. If businesses
don't build this into their systems there is a real risk of
We have really helped many businesses think about this part of
the business. We help them get some systems in place that will
allow them to focus on their core offerings, but at the same
time keep one eye on the need to market their ideas and brand.
Software is available at a relatively low cost and a good system
can pay for itself, over and over. To push forward a business
needs to be in control of systems for managing new potential
clients. Making sure leads are followed up and call backs are
diarised is a must and there is a constant flow of potential new
business being generated. As accountants this is not our main
offering, but as business advisors we take an holistic approach
to helping our clients and this really is something we
incorporate into discussions with clients when we are discussing
their business....everything is linked and we don't just number
crunch the figures, we look at everything to help the business,
be what it wants to be.
'During the time of the gold
rush, the people that made a fortune were not the ones mining
for gold. It was the people selling the tools.'